Thinking in generations instead of quarters


SHGR was founded in 1995 by Manfred Friedrich to rehabilitate hotel businesses. In 2007, the company changed to a classic leasing company.

Since 2010, we have had a strong focus on strategic expansion at home and abroad. The family ties in the company still characterise us today:

Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and became sole Managing Director in 2020. Since November 2021, Stephan Kienle has joined him as second Managing Director and Chief Financial Officer.

The steady growth and the development of new, modern business areas are being driven forward by Michael Friedrich and Stephan Kienle together with a committed and dynamic team consisting of many young, innovative minds and experienced industry experts.

SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our many years of successful cooperation with these leading global hotel giants abroad as well: In Austria, Belgium and Switzerland, further franchises will be established under our management in the next few years.

Hotels der Success Hotel Group

Key figures 2016 – 2019

The Success Hotel Group
in facts and figures

It is easy to talk big, but a look at the facts and figures shows whether there is really anything behind it.

Since our founding as a consulting company in 1995, we have continued to expand our business fields and have been on an expansion course ever since, with increasing turnover, staff and room numbers.

Things are also looking good for the coming years: We will open 9 more hotels by 2023.


Anzahl der Mitarbeiter 500
Umsatz in € 37,5 Mio.
Hotels in Bestand 15
Hotels in Bau 2
Hotels in Planung 2


Anzahl der Mitarbeiter 575
Umsatz in € 45,8 Mio.
Hotels in Bestand 15
Hotels in Bau 6
Hotels in Planung 5


Anzahl der Mitarbeiter 600
Umsatz in € 48,8 Mio.
Hotels in Bestand 15
Hotels in Bau 12
Hotels in Planung 4


Anzahl der Mitarbeiter 764
Umsatz in € 55,6 Mio.
Hotels in Bestand 20
Hotels in Bau 9
Hotels in Planung 5
Average room rate in EUR
OCC | Average occupancy in percent
Revenue per available room in EUR
ibis Styles Bad Reichenhall Rendering 2



Office space in the Success Hotel Group Headquarters
Office space in the Success Hotel Group Headquarters
Corridor in the Success Hotel Group Headquarters


07 Opening Aparthotel Adagio access Kiel
06 Opening ibis Styles Kiel
04 Termination of the lease for ibis budget Ludwigsburg
03 Termination of the lease for ibis Styles Aalen
01 Opening ibis Styles Bad Reichenhall


10 Opening ibis Styles Coburg
06 Opening ibis Styles Hamburg-Barmbek
05 Termination of the management contract with HANSE HOTEL Attendorn


06 Opening ibis Styles Magdeburg
01 Opening Holiday Inn Express Göttingen


10 Opening ibis Styles Aschaffenburg
07 Opening Holiday Inn Express Regensburg
06 Enlargement of the Head Office South in Stuttgart
05 Opening of Aparthotel Adagio Bremen and ibis budget Bremen City Center
02 Opening ibis Styles Bamberg


05 Opening of the North Head Office in Bremen


05 Relocation and expansion of the head office in Stuttgart


Opening Best Western Stuttgart Airport-Messe


Foundation of the holding company Success Hotel Group
06 Opening ibis Styles Trier


03 Opening ibis budget Ludwigsburg


04 Opening HANSE HOTEL Attendorn


11 Opening ibis Styles Nagold-Schwarzwald
10 Opening Holiday Inn Express Augsburg
09 Opening ibis Styles Aalen
01 Opening ibis Styles Leipzig


06 Opening ibis Styles Stuttgart


09 Opening Holiday Inn Express Bremen Airport


Registration of subcontractors Success Hotel Management, Success Hotel Consult and Success Hotel Development
04 Opening Holiday Inn Express Baden-Baden


09 Opening Hilton Garden Inn Stuttgart NeckarPark


Opening Best Western Stuttgart Airport-Messe


10 Foundation of the Success Group
Success Hotel Group - Standort Hauptverwaltung Stuttgart: Schloss Stuttgart