Thinking in generations instead of quarters
History
SHGR was founded in 1995 by Manfred Friedrich to rehabilitate hotel businesses. In 2007, the company changed to a classic leasing company.
Since 2010, we have had a strong focus on strategic expansion at home and abroad. The family ties in the company still characterise us today:
Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and became sole Managing Director in 2020. Since November 2021, Stephan Kienle has joined him as second Managing Director and Chief Financial Officer.
The steady growth and the development of new, modern business areas are being driven forward by Michael Friedrich and Stephan Kienle together with a committed and dynamic team consisting of many young, innovative minds and experienced industry experts.
SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our many years of successful cooperation with these leading global hotel giants abroad as well: In Austria, Belgium and Switzerland, further franchises will be established under our management in the next few years.

Key figures 2016 – 2019
The Success Hotel Group
in facts and figures
It is easy to talk big, but a look at the facts and figures shows whether there is really anything behind it.
Since our founding as a consulting company in 1995, we have continued to expand our business fields and have been on an expansion course ever since, with increasing turnover, staff and room numbers.
Things are also looking good for the coming years: We will open 9 more hotels by 2023.
2016
Anzahl der Mitarbeiter | 500 |
Umsatz in € | 37,5 Mio. |
Hotels in Bestand | 15 |
Hotels in Bau | 2 |
Hotels in Planung | 2 |
2017
Anzahl der Mitarbeiter | 575 |
Umsatz in € | 45,8 Mio. |
Hotels in Bestand | 15 |
Hotels in Bau | 6 |
Hotels in Planung | 5 |
2018
Anzahl der Mitarbeiter | 600 |
Umsatz in € | 48,8 Mio. |
Hotels in Bestand | 15 |
Hotels in Bau | 12 |
Hotels in Planung | 4 |
2019
Anzahl der Mitarbeiter | 764 |
Umsatz in € | 55,6 Mio. |
Hotels in Bestand | 20 |
Hotels in Bau | 9 |
Hotels in Planung | 5 |
2022
07 | Opening Aparthotel Adagio access Kiel |
06 | Opening ibis Styles Kiel |
04 | Termination of the lease for ibis budget Ludwigsburg |
03 | Termination of the lease for ibis Styles Aalen |
01 | Opening ibis Styles Bad Reichenhall |
2021
10 | Opening ibis Styles Coburg |
06 | Opening ibis Styles Hamburg-Barmbek |
05 | Termination of the management contract with HANSE HOTEL Attendorn |
2020
06 | Opening ibis Styles Magdeburg |
01 | Opening Holiday Inn Express Göttingen |
2019
10 | Opening ibis Styles Aschaffenburg |
07 | Opening Holiday Inn Express Regensburg |
06 | Enlargement of the Head Office South in Stuttgart |
05 | Opening of Aparthotel Adagio Bremen and ibis budget Bremen City Center |
02 | Opening ibis Styles Bamberg |
2018
05 | Opening of the North Head Office in Bremen |
2017
05 | Relocation and expansion of the head office in Stuttgart |
2016
Opening Best Western Stuttgart Airport-Messe |
2015
Foundation of the holding company Success Hotel Group | |
06 | Opening ibis Styles Trier |
2014
03 | Opening ibis budget Ludwigsburg |
2013
04 | Opening HANSE HOTEL Attendorn |
2012
11 | Opening ibis Styles Nagold-Schwarzwald |
10 | Opening Holiday Inn Express Augsburg |
09 | Opening ibis Styles Aalen |
01 | Opening ibis Styles Leipzig |
2011
06 | Opening ibis Styles Stuttgart |
2009
09 | Opening Holiday Inn Express Bremen Airport |
2007
Registration of subcontractors Success Hotel Management, Success Hotel Consult and Success Hotel Development | |
04 | Opening Holiday Inn Express Baden-Baden |
2006
09 | Opening Hilton Garden Inn Stuttgart NeckarPark |
1996
Opening Best Western Stuttgart Airport-Messe |
1995
10 | Foundation of the Success Group |
