SHGR was founded in 1995 by Manfred Friedrich to rehabilitate hotel businesses. In 2007, the company changed to a classic leasing company.
Since 2010, we have had a strong focus on strategic expansion at home and abroad. The family ties in the company still characterise us today:
Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and became sole Managing Director in 2020. Since November 2021, Stephan Kienle has joined him as second Managing Director and Chief Financial Officer.
The steady growth and the development of new, modern business areas are being driven forward by Michael Friedrich and Stephan Kienle together with a committed and dynamic team consisting of many young, innovative minds and experienced industry experts.
SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our many years of successful cooperation with these leading global hotel giants abroad as well: In Austria, Belgium and Switzerland, further franchises will be established under our management in the next few years.